BACKLASH collects personal data through website visits and purchases. We only process data that you have voluntarily provided us on and via our website or via email.

When making your first purchase, you proceed to open an account and provide us with the information required in order to place your order and have it delivered. We consider this information is necessary for
us to execute our services, including delivery of goods, arrange payment, in a for you most efficient and convenient manner. In doing so, you provide the personal data necessary to contact you and deliver your purchase, such as your full name, email address, shipping address, as well as certain financial information.

In doing so, you also allow BACKLASH to store
some of this information in the BACKLASH customer database. Your credit card information is not stored by BACKLASH and is sent to a secure third party payment processor. BACKLASH may share certain financial and other information that you submit with third parties who provide services to the website. Said third parties proceed to credit reporting, payment or order fulfillment services, such as verifying your information, authenticating payments and processing orders.

We base our processing of your personal data on several legal grounds. When you purchase our products, we need your personal
data to fulfill our contract with you. We further rely on your consent (if necessary), our legitimate interests as a business or process your data if we need to comply with a legal obligation.