BACKLASH is a Dutch high-end, ready-to-wear fashion brand founded in 2020 and launched in 2023 by designer Naomi Opheij.

At BACKLASH we believe being unique is the new luxury. We are driven by passion and our love for elaborated in details and unique designs. We believe expressing yourself is a necessity and we encourage individuals to be exactly who they want to be. Therefore, we are creating a community of all like-minded people.

Inspired by today’s world; we create for society, by society and fight for a better future, against climate change, to ending taboos and ending discrimination. We at BACKLASH want to give individuals of all backgrounds, genders and cultures the possibility to enhance who they really are and what they stand for, to eventually give them the ultimate sense of freedom.

Our seasonless unisex garments are the embodiment of determination and fearless storytelling. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every silhouette, material and individual garment.